No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful.

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born.

and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness.